[Sigia-l] Ajax vs. $$$

[David (Heller) Malouf]

Ziya,

This is just back-asswards ... hmmm?
Keep people engaged in your service is definitely positive to any advertiser.
The issue is for MySpace to create NEW forms of ad revenue other than
ye old banner! Many sites are doing this quite successfully.

MySpace's "success" is 99% luck and timing and 1% design.

I wouldn't want to look for a lot to model a new service on there.

-- dave


On 8/28/06, Ziya Oz <listera at earthlink.net> wrote:
> The fact that MySpace, the most popular site on the Internets and thus the
> best designed, is an underachiever when it comes to ad revenue is no secret.
>
> In "MySpace: Unstoppable Force or Unnecessary Click Factory?" Mike Davidson
> argues that MySpace has a choice between drastically reducing
> clicks/page-views and thereby enhancing user experience or keeping it the
> same and suffering the ignominy of having more ad inventory than it can
> successfully sell. Unfortunately, using AJAXy methods for a better UX also
> means massive reduction of page-views, which advertisers are trained to
> focus on. He has some speculative numbers to buttress his theory.
>
> One of these days your management or client will ask you this very question:
> why should we use AJAX if it can reduce our ad revenue?
>
> <http://www.mikeindustries.com/blog/archive/2006/04/myspace-click-factory>
>
> ----
> Ziya
>
> Usability >  Simplify the Solution
> Design >  Simplify the Problem
>
>
>
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-- 
David (Heller) Malouf
dave.ixd at gmail.com
http://synapticburn.com/