[Sigia-l] Encouraging e-checks vs. credit cards

Brian Ghidinelli brian at vfive.com
Fri Feb 25 12:58:15 EST 2005


Does anyone have any experience encouraging the use of EFT for 
e-commerce applications?  We accept both but would like more people to 
use EFT (because of the reduced transaction fees) without losing anyone 
who wants to use a credit card. Something like PayPal's "Funding Source" 
but less annoying.

We feel that we're mostly running into perception and usability issues 
and are looking for examples of how other folks may have tackled it.

Thanks,


Brian





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