[Sigia-l] Trust and Design

[Jonathan Broad]

On Sun, 2003-02-02 at 10:55, Peter Morville wrote:
> I could swear I saw a study in the past couple of months that suggested
> layout and design play a major role in influencing a user's willingness
> to trust information online...but now I can't find it anywhere.  Ring
> any bells for anyone?

This is the study you're talking about, I think.  I've found this study
very helpful in making the case for investing in navigation.

http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_part1.htm

Cheers,
Jonathan