[Sigia-l] Cross-selling logout pages

[Jonathan Baker-Bates]

I originally sent this off-list to Stewart, but I suppose it might be of interest to others:

I mentioned the issue Stuart raises in a blog post I made a little while ago:

http://webtorque.org/?p=278

See the final paragraph and the video of what happens.

It would seem to me sensible actually to log the user out in this case :-)



-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On Behalf Of Peter Van Dijck
Sent: 24 January 2008 08:48
To: Stewart Anderson
Cc: sigia-l at asis.org
Subject: Re: [Sigia-l] Cross-selling logout pages

Well, first of all, users are busy so when they log out, there's only time for a short message. Upselling usually happens while they're still engaged with your site, for example when adding something to a shopping cart. What type of product/service is being sold?

Peter

On Jan 20, 2008 6:44 PM, Stewart Anderson <stewartanderson at mac.com> wrote:
> Hi All
>
> My client wants to improve the cross-sell performance on their logout
> page. The page gets roughly 4 million views a week so even a 1%
> improvement would have a massive impact on revenues.
>
> Can you highlight any sites as great examples - or horrible examples -
> of cross-selling on logout pages. Do they use personalisation? What
> makes a logout page cutting edge? Hopefully you will have examples in
> Financial Services aswell as non-FS industries and be willing to
> describe what is so great about them.
>
> Thanks in advance :)
> - Stewart
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