[Sigia-l] Edge design

[Antoine.Valot at ins.com]

Intriguing subject, Andrew! It resonated with me. Here's a couple of
thoughts:

I've been acting as an "edge" for my clients in Denver: Bringing
user-centered design, usability, web 2.0 concepts in a "covert" way to
companies who probably won't buy into these things for another 5 to 10
years. By covert, I mean that I don't use buzzwords, and disguise the
work under familiar, boring, staid corporate BS, eminently comfortable
to the risk-averse corporate client.

It's interesting to watch new wave ideas break on the corporate cliffs,
and notice the fuzz that grows in the cracks... What happens (if I may
stretch the analogy further) is that some of the corporate fauna
discovers this new growth rapidly, and uses it as fodder for growing
their influence... 

Catch my drift? In 5 to 10 years, when these companies start embracing
these ideas openly, it will be these early adopters, who used my secrets
to get ahead, and who will be in charge of the change... and hopefully
they'll call me first!

Here's a tip that may be worth something: When everyone is rushing to be
part of the "in" crowd, it might be wise to sell to the "outs" instead.
Because whereas the early adopters are an easy crowd to convince today,
the real money will come from the mainstream, tomorrow. Honing your
business plan and sales tactics for the mainstream might be the smarter
approach.
 
Antoine Valot  |  Senior Information Architect / Business Analyst  |  BT
INS  |  Cell: 303.995.5618  |  Email: antoine.valot at bt.com 

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-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
Behalf Of Andrew Boyd
Sent: Wednesday, March 14, 2007 10:27 AM
To: SIGIA-L
Subject: [Sigia-l] Edge design

Hi folks,

an idea for discussion.

One of the principles of Permaculture is that biological systems are
richer along edges - where the nutrient rich current hits the reef, or
the land meets the sea.

Is there any application of this to design? Can we create "artificial
reefs" for information to grow upon? Is the flood of tagging into a
rigidly hierarchical taxonomy a real example?

Cheers, Andrew
------------
IA Summit 2007:  Enriching IA
Rich Information, Rich Interaction, Rich Relationships
March 22-26, 2007, Las Vegas, NV
www.iasummit.org
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