[Sigia-l] "Getting the design right, and getting the right design"

[Listera]

Andrew Boyd:

> You'll generally find us at Coffee Guru in Woden around 9AM - we'll be
> the ones in the suits :)

Are you buying the rounds? :-)

> The labels are conveniences, and we need to be able to slough them off when we
> talk amongst ourselves.

The next step after that is to get rid of them also when we deal with
clients, as in:

----
Ziya

People don't want to buy a quarter-inch drill.
They want a quarter-inch hole.