[Sigia-l] Just for you women out there

[Emily Leahy-Thieler]

I have to admit something: I like pink. Looking at the Hello Kitty laptop makes me happy. I don't know why, but there is a subconscious effect that  pink has on my brain. And as a professional woman, I've struggled with my urge to put Hello Kitty tchotchis on my desk. I wouldn't want my coworkers to infer that I'm silly, incapable, and dim. But, in all seriousness, do the color pink and cute things in general have to mean weakness? Are the standard colors for laptops (black, gray, and white) just a reminder that the technology world has been dominated by men? Can't we be brilliant, powerful women and still love cute, pink things? There are many ways to be feminine and many ways to be powerful. We can be both.

*E



----- Original Message ----
From: Ziya Oz <listera at earthlink.net>
To: SIGIA-L <sigia-l at asis.org>
Sent: Friday, June 8, 2007 5:54:34 AM
Subject: Re: [Sigia-l] Just for you women out there


Paola Kathuria:

> it's not a big leap to pinkify laptops

iPods are 'pinkified' too. But, c'mon, look at a pink iPod and then look at
this monstrosity. It's not just the color. The whole thing just grosses me
out. I'd rather glue a brown Zune to my head than look at this, wouldn't
you?

I'd easily pay $500 to be able to sit in on the meetings where its design
and branding were conducted. How many anthropologist were slain to come up
with that gender-cultural insight? Did their focus groups use eye tracking
equipment? Did they make paper prototypes? :-)

----
Ziya

In design, interaction is the last resort.



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