[Sigia-l] Google introduces animated icons on homepage

[Will Parker]

On Jul 25, 2007, at 10:48 AM, Ziya Oz wrote:

> ... Somehow, I don't see the iPhone growing buttons, blinking  
> lights and all manner of clutter when sold in
> Asia, for example.
>
> Cultural accommodation is one thing, raping your own branding  
> proposition is
> another, I suppose.

I absolutely agree with you regarding the iPhone, but (branding  
novice that I am), I have to ask:

	Is strong branding _necessarily_ omnicultural?
	Does a world-class brand _require_ One True Look?

If the answer to these questions is Yes, then the Asia-specific  
redesigns are of course a botched job. If the answer shades off to No  
or even It Depends, then we have to dig deeper into the audience  
expectations.

Personally, I think the Asian redesign is poorly executed, even  
taking Asian website design motifs into account. On the other hand, I  
also question the sanity of anyone who willingly eats snails or fish  
eggs, so I probably should NOT depend on my own preferences in this  
matter.

- Will

Will Parker
wparker at ChannelingDesign.com

“I wish developing great products was as easy as writing a check. If  
that were the case, then Microsoft would have great products.” -  
Steve Jobs