[Sigia-l] Another brand of sugar: Apple multi-touch

[Ziya Oz]

Ziya Oz:

> In the interview, not at the Keynote, he was actually doubting Apple's ability
> to execute a groundbreaking UI/UX for a mobile.

Several people asked me for the source for this:

<http://tinyurl.com/y6o6c3>

A couple of interesting bits:

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"The latest rumor we hear is that it is going to be a MVNO phone and there
hasn't been a lot of successes in that MVNO space for a lot of different
reasons," said Bach, who oversees the Zune business and Microsoft's video
game division.
----------

I can't believe the president of this division at MSFT would a) speculate
about AAPL's plans the day before the Keynote and b) get it so wrong. C'mon.

And this:

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"Historically, working with partners hasn't been a strong point for Apple,
so maybe it will find a way to work around those relationships," he said.

Putting together a phone with a media player raises many design questions,
including how to manage various inputs, the optimal screen size and battery
life, Bach said.

"You have to find out what it's great at. Is it great as a phone or is it
great as music player?" Bach said. "If it's great as a music player, then
it's just another iPod trying to be a phone."
----------

I wonder what he (who has given us the mighty Zune) is thinking today.


Ziya
Nullius in Verba