[Sigia-l] Another brand of sugar: Apple multi-touch

[Will Parker]

On Jan 9, 2007, at 10:29 PM, Ziya Oz wrote:
> Ziya Oz:
>
>> In the interview, not at the Keynote, he was actually doubting  
>> Apple's ability
>> to execute a groundbreaking UI/UX for a mobile.
> <snip>

> I can't believe the president of this division at MSFT would a)  
> speculate
> about AAPL's plans the day before the Keynote and b) get it so  
> wrong. C'mon.

Umm. No comment.

> "Historically, working with partners hasn't been a strong point for  
> Apple,
> so maybe it will find a way to work around those relationships," he  
> said.

Well, I suppose a MS VP might know a thing or two about not working  
well with partners, so I think we can believe him on this one.

> Putting together a phone with a media player raises many design  
> questions,
> including how to manage various inputs, the optimal screen size and  
> battery
> life, Bach said.

Oh, now _there's_ a man who knows  how to communicate a design  
imperative.

> "You have to find out what it's great at. Is it great as a phone or  
> is it
> great as music player?" Bach said. "If it's great as a music  
> player, then
> it's just another iPod trying to be a phone."

Or you create something that transcends all of the above. Matter of  
choice, I suppose.

> I wonder what he (who has given us the mighty Zune) is thinking today.

"The Zune is a success that hasn't occurred yet."?

- Will
Will Parker
wparker at ChannelingDesign.com

"The only people who value your specialist knowledge are the ones who  
already have it." - William Tozier