[Sigia-l] Information Architecture 3.0

[Anne Hjortshoj]

I guess I wasn't clear enough in my explanation.

Inforamation architect encompasses ID duties, and vice versa (I
think). But "information architect" is the more popular job title.
Therefore it's more valuable on AdWords.

To say that the AdWords results pay any attention to how the role is
being sliced by people on SigIA ... it doesn't seem to make sense,
does it?

-A


On 11/30/06, Peter Morville <morville at semanticstudios.com> wrote:
> I agree that most information architects practice interaction design as an
> integral part of their work.
>
> But isn't the inverse true? Don't most interaction designers practice
> information architecture?
>
> And, what's your explanation for information architecture's higher cost per
> click and number of clicks per day? Thanks!
>
>
> Peter Morville
> President, Semantic Studios
> http://semanticstudios.com/
> http://findability.org/
>
>
>
>
>
>
>
> ________________________________
>
> From: Anne Hjortshoj [mailto:anne.hj at gmail.com]
> Sent: Thursday, November 30, 2006 11:39 AM
> To: Peter Morville
> Cc: sigia-l at asis.org
> Subject: Re: [Sigia-l] Information Architecture 3.0
>
>
> Interesting blog entry ... but I have to challenge this:
>
> ------------------
> I joined IxDA just in time for a celebration of the total absence of
> information architects from Designing Interactions by Bill Moggridge ...
> And, if I were feeling snarky, I might argue this is a manifestation of the
> semantic envy of designers who would be architects of which Tog wrote or
> that we're witnessing a classic case of the younger sister competing for
> resources and attention. After all, there's a reason why "information
> architecture" is five times more valuable than "interaction design" in the
> eyes of Google AdWords.
> -----------------
>
> In my experience, interaction design usually falls to people with the I.A.
> job title. Therefore the AdWords results don't really support your claim,
> because "information architecture" usually includes "interaction design" by
> default.
>
> It's possible to slice roles and descriptions a number of ways, but in the
> real world, most I.A.s are also tasked with interaction design, even if it's
> not implicit in their job title. I can't think of a single working I.A. I've
> met/hung out with in the last several years who assumes otherwise.
>
> -Anne
>
>
> On 11/30/06, Peter Morville < morville at semanticstudios.com
> <mailto:morville at semanticstudios.com> > wrote:
>
>         In response to recent attacks, I've captured some thoughts about the
> future
>         of IA as a role, discipline, and community:
>
>         http://semanticstudios.com/publications/semantics/000149.php
>
>
>