[Sigia-l] Information Architecture 3.0

[Peter Morville]

I agree that most information architects practice interaction design as an
integral part of their work. 

But isn't the inverse true? Don't most interaction designers practice
information architecture? 

And, what's your explanation for information architecture's higher cost per
click and number of clicks per day? Thanks!
 

Peter Morville
President, Semantic Studios
http://semanticstudios.com/
http://findability.org/





 

________________________________

From: Anne Hjortshoj [mailto:anne.hj at gmail.com] 
Sent: Thursday, November 30, 2006 11:39 AM
To: Peter Morville
Cc: sigia-l at asis.org
Subject: Re: [Sigia-l] Information Architecture 3.0


Interesting blog entry ... but I have to challenge this:

------------------
I joined IxDA just in time for a celebration of the total absence of
information architects from Designing Interactions by Bill Moggridge ...
And, if I were feeling snarky, I might argue this is a manifestation of the
semantic envy of designers who would be architects of which Tog wrote or
that we're witnessing a classic case of the younger sister competing for
resources and attention. After all, there's a reason why "information
architecture" is five times more valuable than "interaction design" in the
eyes of Google AdWords.
-----------------

In my experience, interaction design usually falls to people with the I.A.
job title. Therefore the AdWords results don't really support your claim,
because "information architecture" usually includes "interaction design" by
default. 

It's possible to slice roles and descriptions a number of ways, but in the
real world, most I.A.s are also tasked with interaction design, even if it's
not implicit in their job title. I can't think of a single working I.A. I've
met/hung out with in the last several years who assumes otherwise.

-Anne


On 11/30/06, Peter Morville < morville at semanticstudios.com
<mailto:morville at semanticstudios.com> > wrote: 

	In response to recent attacks, I've captured some thoughts about the
future 
	of IA as a role, discipline, and community:
	
	http://semanticstudios.com/publications/semantics/000149.php