[Sigia-l] Dedicated to those...

[Ziya Oz]

prady:

> Metrics is not substitute of what you do, it is a "measure" of whatever you
> do.

But that's the whole point of Joel's argument!

Yes, function calls can be counted, till the cows come home. But what does
that measurement *mean* in a given context? His example starkly points out
the fallacy of this very notion *in practice.* The objection is about
"measurement" being used normatively not so much to evaluate but to *affect*
design -- fraudulently or otherwise. For most companies, that distinction is
lost...along with any hope of effective design.

> Other firms are measuring manufacturing, service, HR, business profitability,
> customer satisfaction, value of customer, brand equity, human capital, sales,
> design & development to make these individual activities more managiable. Why
> would anybody disagree with that?

Because I just took three of the companies you gave as examples of metrics
excellence and showed you that, using the very same approach, they have
failed miserably when it came to Design. You can draw your own conclusions.
;-)

----
Ziya

Usability >  Simplify the Solution
Design >  Simplify the Problem