[Sigia-l] search logs - relevance of penultimate referrers?

[Lyle Kantrovich]

Eric,

This sounds of value to lots of folks.

For example, if a user searches for "apples" from the home page or a
dedicated search page, that doesn't tell you much.  Knowing that the
user was on the "Fruit products" page just prior to the search page
would be valuable.  Also, being able to report on the "tail end" of
the users' clickstreams just prior to the search also integrates
search log analysis and clickstream analysis.

E.g.

Knowing that 85% of the users searching for "blackberry" came via PDAs
Accessories > Contact Us would be interesting (as opposed to say just
seeing that them came from Contact Us).


--
Lyle

--------------------------
Lyle Kantrovich
Blog: Croc O' Lyle
http://crocolyle.blogspot.com


On 3/19/06, Eric Scheid <eric.scheid at ironclad.net.au> wrote:
> I'm rolling out a search log tool and am wondering about capturing and
> reporting referrers to searches, including penultimate referrers.
>
> A referrer to a search request would be the page the search is done from.
> The penultimate referrer is of course the page previous to the page the
> search is done from. Thus, for example, if a search is done from a given
> product page, then would it be interesting to know from whence they came to
> that page. For example, the user arrived there from google, but then
> immediately did a site search.
>
> How would you use this information? What conclusions might be suggested from
> the evidence?
>
> e.
>
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