[Sigia-l] search logs - relevance of penultimate referrers?

[Eric Scheid]

I'm rolling out a search log tool and am wondering about capturing and
reporting referrers to searches, including penultimate referrers.

A referrer to a search request would be the page the search is done from.
The penultimate referrer is of course the page previous to the page the
search is done from. Thus, for example, if a search is done from a given
product page, then would it be interesting to know from whence they came to
that page. For example, the user arrived there from google, but then
immediately did a site search.

How would you use this information? What conclusions might be suggested from
the evidence?

e.