[Sigia-l] Throttling UX

[Listera]

Manuel Villanueva realizes he has been getting a pretty good deal since he
signed up for Netflix Inc.'s online DVD rental service 21Ž2 years ago, but he
still feels shortchanged.

That's because the $17.99 monthly fee that he pays to rent up to three DVDs
at a time would amount to an even bigger bargain if the company didn't
penalize him for returning his movies so quickly.

Netflix typically sends about 13 movies per month to Villanueva's home in
Warren, Mich. - down from the 18 to 22 DVDs he once received before the
company's automated system identified him as a heavy renter and began
delaying his shipments to protect its profit

<http://tinyurl.com/9ohdw>

Legality of promises/fulfillment aside, you think it's "best practice" to
specifically throttle the UX of your most dedicated users? Would you
redesign navigation, rearrange workflows, give preferential treatment to
database queries, reorder search result sets, etc, in hopes of evening out
usage patterns?

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Ziya

Only the mediocre are always at their best.