[Sigia-l] IA's Responsibility

[David (Heller) Malouf]

Actually, I have seen examples where the user is given the option
outright to click cancel, or just enter w/o the PIN. So this is a
business decision that some have decided is not that importnat to them
and others have.

Some people don't know that there are repricussions for using their
debit card as a debit. I.e. you don't get miles from airlines and
other loyalty programs if you use it as a debit instead of a credit.
Otherwise to the end user what diff does it make if you use the debit
side?

To me this is a company like Walmart quibbing over pennies, but it
fits their brand that they are about saving pennies. But at Whole Food
when I swipe my card they are a lot cleaner about differentiating b/c
they are NOT about pennies, they are about higher margins on their
product. I.e. they have made customer experience a higher priority.

Please refer to stock growth over 52-weeks for the two companies. ;)

-- dave

On 8/30/06, Christopher Fahey <chris.fahey at behaviordesign.com> wrote:
> Challis wrote:
> > Even if you select credit
> > card, if the scanner detects you have debit capabilities it
> > takes you to the input pin screen. There is no indication
> > that you can hit cancel and then select the credit option.
> > Though you can. Obviously this is a business decision given
> > that debit is less expensive to process than credit.
> >
> > What would you do if you're the IA/IxD on that problem/solution?
>
> Wow, that's a great example, thanks for picking up on that and sharing it.
>
> I think this crosses over from "harming the user experience" to "dishonest
> quasi-legal business practice". Which I suppose is not entirely surprising
> for WalMart. One obvious solution for the IA is to quit, but that's pretty
> extreme and not many people have that kind of option.
>
> I guess if you work for WalMart, you should be prepared to spend a lot of
> time in this kind of ethical gray area.
>
> -Cf
>
> Christopher Fahey
> ____________________________
> Behavior
> http://www.behaviordesign.com
> me: http://www.graphpaper.com
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-- 
David (Heller) Malouf
dave.ixd at gmail.com
http://synapticburn.com/