[Sigia-l] Ajax vs. $$$

[Todd Warfel]

On Aug 29, 2006, at 1:24 PM, Kenneth Bryson wrote:

> [...] Forcing people through 10 page reloads to get the information  
> they want may be a reasonable thing given the amount of
> money people stand to save by getting the best mortgage rate.    
> However, it does smack of black hat type practices as far as a  
> revenue generation model.

We took it from 10 to 5.

> If Bankrate can't figure out how to monetize it's referrals, then  
> it's only a matter of time until Googlerate comes along and puts  
> them out of business.

If only it were that simple. So, when someone comes to BR and  
displays the rate, then the customer calls company X for a rate and  
doesn't state that they got the rate from BR (in fact, not giving the  
referral), then? Is hiding the # behind a click better? Or revealing  
the contact info directly for each lender and trying a different  
"revenue" model?

Not so direct, now is it?

Cheers!

Todd R. Warfel
Partner, Design & Usability Specialist
Messagefirst | designing and usability consulting
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