[Sigia-l] Ajax vs. $$$

[Gino Zahnd]

The *best* IAs create win-win situations for both the 
client/company and the users of the product. I lead Interaction 
Design for a $65m business unit at a large company; at the end of the day, if I didn't feel 
like I was consistently striking this balance I would hate my job.

To polarize the issue like this, Chris, is to beat yourself down before 
you even get started.

If an experience is delightful and engaging, and provides value for 
people, they will return. To make page views your number 1 priority 
outside of this context seems mighty shortsighted and dismal IMHO.

Gino
http://www.pushbuttonfor.org



On Tue, 29 Aug 2006, Christopher Fahey wrote:

>> One of these days your management or client will
>> ask you this very question: why should we use AJAX
>> if it can reduce our ad revenue?
>
> If your client's or your company's revenue model is based on advertising, as
> an information architect your job is to increase page views on the site.
> Period.
>
> Naturally, you job is to do it in such a way that makes the reader/customer
> more likely to come to the site again and again -- that is, you don't want
> to annoy them with a hard-to-use site. But make no mistake: ease of use is
> NOT your #1 priority. If you think it is, you are a bad information
> architect and you are not helping your client or company.
>
> I know Ziya agrees with this. Does anyone actually disagree? Is it the IAs
> job to be a usability advocate even if their advocacy flies in the face of
> the core business objective?
>
> -Cf
>
> Christopher Fahey
> ____________________________
> Behavior
> http://www.behaviordesign.com
> me: http://www.graphpaper.com
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