[Sigia-l] Ajax vs. $$$

[Kenneth Bryson]

There's always an exception to the rule, of course.  

That said, I'd be very surprised if Bankrate.com was pulling in $25
million in revenue just from thier banner ads (all 6 of them that I saw
on the site)!  They're surely getting a kickback from the banks they
refer customers to through their "find rates in your area" feature - oh
wait, that's a PPC model!

Also, that site really needs AJAXiness.  I went through the "find
rates" feature (just to see if it ended in a link to a bank), and all
the page reloads were really slow and annoying.  That said, I thought
the "Modify Local Search" box was a great idea to easily change your
input without starting all over...  Good work!

-kb



>>> Todd Warfel <lists at toddwarfel.com> 8/29/2006 9:23 AM >>>
I used to think that, until we redesigned Bankrate.com. Those guys  
are still on the PPV model and bringing in something like $25M a year 

from their online PPV model - not too shabby. During the redesign, we 

did come up with some alternative revenue models for them, however.  
Because we do believe that the PPV model is fading, just as the page  
metaphor is fading.

Changing a company's business model typically won't happen overnight.

On Aug 29, 2006, at 9:10 AM, Kenneth Bryson wrote:

> Since the dominant advertising model is now Pay Per Click, not the
Pay
> Per View of the 90s, what difference does page view's make to
revenue?
> Any business that relies on PPV, these days, will be fading fast
> regardless of their AJAXiness.
>
> Improve the user experience, increase page visit length, and people
> will be more likely to click on those "ads by Gooooogle", thus
> increasing your revenue.


Cheers!

Todd R. Warfel
Partner, Design & Usability Specialist
Messagefirst | designing and usability consulting
--------------------------------------
Contact Info
Voice:    (607) 339-9640
Email:    todd at messagefirst.com 
AIM:       twarfel at mac.com 
Blog:      http://toddwarfel.com 
--------------------------------------
In theory, theory and practice are the same.
In practice, they are not.