[Sigia-l] Ajax vs. $$$

[Todd Warfel]

I can't reveal how they're pulling in $25M a year, but the amount is  
public info - they're publicly traded. However, the bulk of their on- 
line revenues are through advertising. They didn't get a kickback  
from the referrals - there's was some complexity that prevented them  
from implementing that.

The average page had 6-8 ads per page. That was a lot of ads to deal  
with and try and work content into. Quite a challenge.

And that "edit search" pattern, yeah, that proved to be a huge win in  
testing. Better than starting over.

Thanks, Ken.

On Aug 29, 2006, at 9:55 AM, Kenneth Bryson wrote:

> There's always an exception to the rule, of course.
>
> That said, I'd be very surprised if Bankrate.com was pulling in $25
> million in revenue just from thier banner ads (all 6 of them that I  
> saw
> on the site)!  They're surely getting a kickback from the banks they
> refer customers to through their "find rates in your area" feature  
> - oh
> wait, that's a PPC model!
>
> Also, that site really needs AJAXiness.  I went through the "find
> rates" feature (just to see if it ended in a link to a bank), and all
> the page reloads were really slow and annoying.  That said, I thought
> the "Modify Local Search" box was a great idea to easily change your
> input without starting all over...  Good work!
>
> -kb


Cheers!

Todd R. Warfel
Partner, Design & Usability Specialist
Messagefirst | designing and usability consulting
--------------------------------------
Contact Info
Voice:    (607) 339-9640
Email:    todd at messagefirst.com
AIM:       twarfel at mac.com
Blog:      http://toddwarfel.com
--------------------------------------
In theory, theory and practice are the same.
In practice, they are not.