[Sigia-l] Ajax vs. $$$

[David (Heller) Malouf]

Question?

Why do you have to have a page to have a refresh of the adverts?

Yahoo Mail Beta is changing (or at least refreshing) their many banner
adverts on certain types of clicks.

Can't you get more ads per page view this way?

-- dave

On 8/29/06, Todd Warfel <lists at toddwarfel.com> wrote:
> I can't reveal how they're pulling in $25M a year, but the amount is
> public info - they're publicly traded. However, the bulk of their on-
> line revenues are through advertising. They didn't get a kickback
> from the referrals - there's was some complexity that prevented them
> from implementing that.
>
> The average page had 6-8 ads per page. That was a lot of ads to deal
> with and try and work content into. Quite a challenge.
>
> And that "edit search" pattern, yeah, that proved to be a huge win in
> testing. Better than starting over.
>
> Thanks, Ken.
>
> On Aug 29, 2006, at 9:55 AM, Kenneth Bryson wrote:
>
> > There's always an exception to the rule, of course.
> >
> > That said, I'd be very surprised if Bankrate.com was pulling in $25
> > million in revenue just from thier banner ads (all 6 of them that I
> > saw
> > on the site)!  They're surely getting a kickback from the banks they
> > refer customers to through their "find rates in your area" feature
> > - oh
> > wait, that's a PPC model!
> >
> > Also, that site really needs AJAXiness.  I went through the "find
> > rates" feature (just to see if it ended in a link to a bank), and all
> > the page reloads were really slow and annoying.  That said, I thought
> > the "Modify Local Search" box was a great idea to easily change your
> > input without starting all over...  Good work!
> >
> > -kb
>
>
> Cheers!
>
> Todd R. Warfel
> Partner, Design & Usability Specialist
> Messagefirst | designing and usability consulting
> --------------------------------------
> Contact Info
> Voice:    (607) 339-9640
> Email:    todd at messagefirst.com
> AIM:       twarfel at mac.com
> Blog:      http://toddwarfel.com
> --------------------------------------
> In theory, theory and practice are the same.
> In practice, they are not.
>
>
> ------------
> When replying, please *trim your post* as much as possible.
> *Plain text, please; NO Attachments
>
> Searchable Archive at http://www.info-arch.org/lists/sigia-l/
>
> Most presentations/papers and posters have been loaded to the IA Summit 06 website:
>
> http://iasummit.org/2006/conferencedescrip.htm
> http://iasummit.org/2006/posters.htm
>
>
>
> ________________________________________
> Sigia-l mailing list -- post to: Sigia-l at asis.org
> Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l
>


-- 
David (Heller) Malouf
dave.ixd at gmail.com
http://synapticburn.com/