[Sigia-l] Ajax vs. $$$

[Todd Warfel]

I used to think that, until we redesigned Bankrate.com. Those guys  
are still on the PPV model and bringing in something like $25M a year  
from their online PPV model - not too shabby. During the redesign, we  
did come up with some alternative revenue models for them, however.  
Because we do believe that the PPV model is fading, just as the page  
metaphor is fading.

Changing a company's business model typically won't happen overnight.

On Aug 29, 2006, at 9:10 AM, Kenneth Bryson wrote:

> Since the dominant advertising model is now Pay Per Click, not the Pay
> Per View of the 90s, what difference does page view's make to revenue?
> Any business that relies on PPV, these days, will be fading fast
> regardless of their AJAXiness.
>
> Improve the user experience, increase page visit length, and people
> will be more likely to click on those "ads by Gooooogle", thus
> increasing your revenue.


Cheers!

Todd R. Warfel
Partner, Design & Usability Specialist
Messagefirst | designing and usability consulting
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