[Sigia-l] RE: Sigia-l Digest, Vol 13, Issue 23

[Listera]

Trenouth, John:

> No, what you're refering to is just STRATEGY, and believe it or not, it
> has long been practiced by people outside the design community.

If I wanted to refer to STRATEGY alone, I would have used that word. I said
DESIGN STRATEGY precisely because I wanted to emphasize the relationship
between those two words. If you still think design is about color theory and
such, there isn't much of a common ground for us to argue further over this.

> Moore is not a designer, he doesn't even use the word design, and he
> wrote the book when many of us were still learning color theory.

Don't know about the rest, but by the time that book first came out I
already had more than a decade-old design/strategy career.

Incidentally, if it interests you, you might want to read up on, for lack of
a better phrase, "design as business strategy."

---- 
Ziya

Best Practices,
For when you've run out of your own ideas and context.