[Sigia-l] RE: Sigia-l Digest, Vol 13, Issue 23

[Trenouth, John]

> What I am referring to is this DESIGN STRATEGY.
>
> ---- 
> Ziya

No, what you're refering to is just STRATEGY, and believe it or not, it
has long been practiced by people outside the design community.  

Geoffrey Moore's "Crossing the Chasm" jumps to my mind, where he
advocates the exact strategy Apple is following.  He called it a Whole
Product strategy, where a company brings to market not just an isolated
gizmo, but plans everything related to the gizmo that makes it more
valuable (accessories, services, third-party add-ons, etc...)  

Moore is not a designer, he doesn't even use the word design, and he
wrote the book when many of us were still learning color theory.