[Sigia-l] Apple's success [was: Design(ers)]

[Trenouth, John]

Ziya said:

> I disagree with that: markets can both be created and/or enlarged.

Markets are latent in a given population, they cannot be created, they
can only be discovered (they're sort of like scientific
discoveries--Newton didn't invent gravity, he discovered it so to
speak).  

In your example you claim that without Postscript there would be no
Desktop Publishing market.  That's wrong.  There would still be a market
(of people who need faster, cheaper, more accessible, more JIT
publishing), but there would be no industry to satisfy this market's
need.

Perhaps you're confusing industry with market?

> And, I might add, many markets that some companies thought existed at
a
> certain time in history, did not materialize.   

Exactly, because there was never a market to begin with--there was
nothing to discover.  Just like Columbus set out to discover a western
route to India, he never did.  And also like Columbus, many companies
stumble across entire different markets from the ones they originally
set out to discover.  Why?  Because markets aren't created.

> The iPod system was a bet on literally changing the music distribution

> ecosystem. I don't doubt for a minute that Jobs aimed at anything less
> than that. Others, including the big labels, had already tried and
failed
> miserably at it.

The p2p networks had already discovered the digital music markets years
earlier, and other mp3 players had already established themselves with
early adopters.  Apple didn't create any market at all.  They didn't
even discover it.  They simply managed cross Moore's Chasm.  

So I'm having trouble understanding how what you wrote supports your
claim that markets can be and are created (a claim that if true would
have a significant impact on product design).