On Jun 7.2005, at 14:39, Listera wrote: > Branding is the means to realizing a business goal. Nope. Product is. Check this guy out: http://www.auctionize.com/ he had a brand, but not a product. Guess what happened to his ebay auction? The Coke logo would be worthless if it weren't for cans full of sugar water. -- Skot Nelson skot at penguinstorm.com