[Sigia-l] Brand Creation

[Listera]

Thomas Quine:

> Generating the visual aspects of the brand internally as a by-product of what
> we hope will be an organic process of self-definition...

And that's the way to do it. The "visual aspects" (the style, if you will)
is the by-product of that process of self-definition, not the other way
around.

A typical project scoping conversation:

A:  You do branding?
B:  What do you have in mind?
A:  You know, the logo, type, colors...the look.

Branding is the means to realizing a business goal. It's, after all,
entirely possible to re-brand without re-styling. So any branding that
doesn't first rigorously examine the underlying business model for a
company/product/service is seriously flawed.

Ziya
Nullius in Verba