[Sigia-l] Brand Creation

[Andrew]

Skot Nelson wrote:

> On Jun 7.2005, at 14:39, Listera wrote:
>
>> Branding is the means to realizing a business goal.
>
>
> Nope. Product is.
>
Nope. Product is worthless without effective marketing, distribution, 
and client support/followup. Fall down on any of these, and you've blown 
it. Not to mention consistent compliant internal practices.

Just my $0.05 worth. :)

Cheers, Andrew