[Sigia-l] Lynch Mob Wanted: Flight Booking Interface Behaviour

[Anjali Arora, NYU]

Right Andrew, often times all that the user needs is to get the job done &
move on ( and not have too many things, especially emotions of anger &
frustration take over the process : )
And this too would be a successful example of designing the user experience.

But it's also about knowing who you are catering to. For the leisure
traveler or the family going on vacation, the design strategy would be
different from one aimed at the business traveler. for the former, the bonus
of a magical experience ( over & above makings things just work well, very
important no doubt) such as stoking the imagination or excitement or longing
for those distant lands might be very appropriate.
( Now what would be really fun to do is to create a just-right magical
experience for the business traveler, & I mean more than just efficiently
getting the booking done!!)

Best.
-anjali


----- Original Message ----
From: "Andrew" <andrew at friendlymanual.com>
To: <sigia-l at asis.org>
Sent: Tuesday, June 07, 2005 7:40 AM
Subject: Re: [Sigia-l] Lynch Mob Wanted: Flight Booking Interface Behaviour


> Anjali Arora, NYU wrote:
>
> > yeah, truly the hardest thing about such design: creating magic!
> >
> >I was curious because i am working on a travel app proposal for a client;
it
> >is true that aside from all the usability issues pointed out here in this
> >thread, what will distinguish one such from other apps is the
intangibles,
> >the emotions touched as the user moves around within the app.
> >
> > And that is also a hard thing to convey to clients, that it is not the
3D
> >maps & such that will hold the visitor, it is how the whole is put
together
> >to create a unified & unique experience.
> >-anjali
> >
> >
> >
> Hi Anjali,
>
> for myself, as a user, I would be happier if they just plain worked.
> Then I have the luxury of considering any other emotion than anger and
> sadness :) If "have you considered this option instead?" can be expected
> of Google, then it can be expected of travel booking apps.
>
> Cheers, Andrew
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