[Sigia-l] Homunculus Wanted: Flight Booking Interface Behaviour

[Steven L. MacCall]

Has anyone wondered how all of this emotion (or the lack thereof, in the
case of business travel) has been successfully managed within the management
architecture of real travel agencies over the years?

Perhaps we're asking IA/UI design to do too much, especially in the travel
sector ... where's a homunculus when you need one ;-) 

Oh, I forgot, travel agents require expensive health insurance and
retirement benefits!

slm

-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On Behalf
Of Anjali Arora, NYU
Sent: Tuesday, June 07, 2005 6:56 AM
To: sigia-l at asis.org
Subject: Re: [Sigia-l] Lynch Mob Wanted: Flight Booking Interface Behaviour

Right Andrew, often times all that the user needs is to get the job done &
move on ( and not have too many things, especially emotions of anger &
frustration take over the process : )
And this too would be a successful example of designing the user experience.

But it's also about knowing who you are catering to. For the leisure
traveler or the family going on vacation, the design strategy would be
different from one aimed at the business traveler. for the former, the bonus
of a magical experience ( over & above makings things just work well, very
important no doubt) such as stoking the imagination or excitement or longing
for those distant lands might be very appropriate.
( Now what would be really fun to do is to create a just-right magical
experience for the business traveler, & I mean more than just efficiently
getting the booking done!!)

Best.
-anjali

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