[Sigia-l] Amazon Prime (subscription-like service) - an innovation?

[Perry Hewitt]

For one, they are gaining an opt-out system. The system automatically
renews annually to the credit card I provided. What are the odds that
for $0.22/day I would bother to unsubscribe?

I signed up in less than a blink, and have already used the service
three times. This will allow Amazon to woo customers who value
convenience (don't make me think about shipping charges) and feel
guilty about spending money on shipping when there is a perfectly good
bookshop down the road -- were I ever to get there.

All for the price of ~20 cups of coffee -- albeit Starbucks. Not bad.




On Mon, 07 Feb 2005 18:43:05 -0500, Livia Labate <liv at livlab.com> wrote:
> ruth at ruthkaufman.com wrote:
> 
> >I signed up without blinking. I can't tell you how many minutes I've spent
> >thinking about what extra item to buy to get the free shipping (therefore
> >spending money I didn't need to spend)
> >
> 
> What exactly is Amazon gaining? It sure is great for their cash flow but
> does it really pay off to lose all the undecided folks who add more
> items to their carts just to reach $25? It only seems viable to me if
> they restrict the items so much that "eligible" = ($79/# of yearly
> purchases) * units shipped separately.
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-- 
Perry Hewitt

Colechurch Consulting
617 251 7510
hewitt at colechurchconsulting.com