IA and Marketing Sneezers (was Re: [Sigia-l] Site registration

[Skot Nelson]

On Aug-25-2005, at 9:15 PM, Andrew Boyd wrote:

> Gathering information doesn't require registration.

i suppose that could start a semantic discussion of registration.  
suffice to say that from my perspective, if you start asking me  
questions and writing answers down i'm registering.

> They probably observe behaviour, build personas and scenarios, then  
> test them with representative samples of target audience members  
> like the rest of us :)

sure. but how do you then apply these solutions without asking for  
some form of registration?

i've a very very clear understanding of how targeted marketing  
efforts are produced.

the question here is how they get delivered in an online context,  
without the ability to observer behaviour, personas or scenarios.

any targeted marketing effort is wasted if it's not delivered - and  
if it's properly designed, it's ideally delivered to the intended  
audience.