IA and Marketing Sneezers (was Re: [Sigia-l] Site registration

[Andrew Boyd]

Skot Nelson wrote:

>
> Wow. I'm intrigued to understand how marketing departments are  
> supposed to target an audience without gathering information.
>
Hi Skot,

Gathering information doesn't require registration.

They probably observe behaviour, build personas and scenarios, then test 
them with representative samples of target audience members like the 
rest of us :)

Cheers, Andrew