[Sigia-l] Microsoft's intranet and personality typing

[Alex Wade]

Sounds like a bit was lost in translation.  The persona process (see
http://www.infotoday.com/online/jul03/head.shtml for an explanation) was
used.   The personas were developed based on real employee user data
which was clustered/refined/distilled into 4-5 abstracted hypothetical
users.   

These personas can then be used in a number of ways:
- developing end-to-end use cases based on a specific persona/user class
- validating requirements and prioritizing features
- identifying user segments for more in depth user interviews,
contextual inquiry, field studies, usability studies, etc.

Neither personas (nor personality types) are used real-time to vary user
interfaces.    

---Alex Wade


-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On
Behalf Of William Denton
Sent: Tuesday, November 02, 2004 8:38 AM
To: sigia-l at asis.org
Subject: [Sigia-l] Microsoft's intranet and personality typing

Stephen Abram (president of the Canadian Library Association, and a VP
at
Sirsi) gave an interesting talk last night here in Toronto on working
with
decision-makers.  He talked a bit about personality types, and how that
influences how people look for information and how they interpret and
use
it.

One thing really caught my attention: he said that Microsoft is in its
fifth revision of its intranet and what a user sees is based on the
user's
personality type.  Apparently people are typed and the results are used
to
generate how the screens look and what sorts of results are given to
searches.  Does anyone know more about this?  It's a fascinating idea,
both for how it works and all the privacy issues it raises.


Bill
-- 
William Denton : Toronto, Canada : http://www.miskatonic.org/ : Caveat
lector.

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