[Sigia-l] IA for non-web based projects

[Ruth Kaufman]

This is conjecture, but perhaps what's new has something to do with integrating on- and off-line experiences. Enterprise information architecture, if you will.


   >  Please don't get me wrong, I want to understand IA's venture into
   >  everything that was done by somebody else in past? I want to see what
   >  *new* value we are creating by your role.
   

Regards,
Ruth