[Sigia-l] IA for non-web based projects

[BJ Cook]

Now that is a cool job. My only issue when I got to Ikea here in
Conshohocken, PA is that the inventory that sits on the shelves is so close
together, I can not tell at times which is which and the tags seem to be
placed between 2 separate items and you're like is this $24.99 or is this
$24.99? Just a thought from a consumer. It's the easiest stuff to put
together though. :)

BJ Cook
New Media Designer

"The true reason to design for accessibility is greed. Quite simply, I want
it all, and so should you. Give us everything you've got. Give us everything
there is to give"


----- Original Message ----- 
From: Jonas Höglund
To: sigia-l at asis.org
Sent: Friday, May 14, 2004 3:17 AM
Subject: RE: [Sigia-l] IA for non-web based projects



I'm working for the Swedish home furnishing company IKEA as an IA, at the
subsidery IKEA Communications. IKEA is distributing the worlds largest
printed material (around 130 million copies). We have aproximatly 180 stores
around the globe, stores where it's all about self-service, allowing the
customer to do as much as possible of the buying process.

For me, my role at IKEA (I'm the only IA at IKEA and I've only been here for
a
year) is to make sure that our customers has the information needed,
whenever, where ever. In the store, on the web, in the catalogue or in other
medias. This is not true today and IKEA has not done a very good job in this
area.  But I see big potantials for IKEA in the future if we become better
in
creating customer centered communication/information. Then the customer
can do even more self-service tasks than today.

One of the buzz phrases at IKEA is "You do your part. We do our part.  We
both save money". I think that providing the right information for the
customer, to allow her to understand our offer, is a key element of what "we
have to do", to let the customer "do their part".

So I think my role as an IA at IKEA goes way beyond the web.

/jonas


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