[Sigia-l] comparison research and examples of such tools

[Karl Groves]

> I wouldn't think, no matter who you are, you should try to 
> determin what a
> user wants to see or not, what is important to me, may not be 
> important to
> you.
> 

Which is exactly why only a formal test, using personas based on that particular site's users is the only way to really know what is best.

-Karl




> Brett
> ----- Original Message ----- 
> From: "Karl Groves" <kgroves at nasafcu.com>
> To: <lisa at dynamicdiagrams.com>; <sigia-l at asis.org>
> Sent: Wednesday, January 21, 2004 11:13 AM
> Subject: RE: [Sigia-l] comparison research and examples of such tools
> 
> 
> > I can't recall seeing any research on the number of items 
> to compare.
> > What I have seen are recommendations about the quality of 
> the comparison.
> > NNGroup's "E-Commerce User Experience" has a section on 
> search results and
> product comparison.
> > pg. 147 - "Provide a way to compare the details of similar 
> items", goes on
> to mention that one-to-one comparisons are useless if the 
> details compared
> aren't relevant or significant.
> > pg 148 - "Let customers choose the products to be 
> compared", and uses an
> example of Sears.com which first lists all items returned via 
> search and
> then allows the user to compare the results that are displayed.
> > Additionally, it makes mention of the fact that like items should be
> compared via like criteria.
> >
> > I think available screen real estate would be more of a 
> limiting factor to
> the number of products that can be compared, than information 
> overload...
> >
> > -Karl
> >
> >
> >
> > > -----Original Message-----
> > > From: sigia-l-admin at asis.org
> > > [mailto:sigia-l-admin at asis.org]On Behalf Of
> > > Lisa Agustin
> > > Sent: Wednesday, January 21, 2004 11:42 AM
> > > To: sigia-l at asis.org
> > > Subject: [Sigia-l] comparison research and examples of such tools
> > >
> > >
> > > Hi everyone,
> > >
> > > Does anyone know of any existing usability research in the area of
> > > side-by-side product comparisons (online or otherwise)?  For
> > > example, has
> > > there been any research done in terms of the maximum number
> > > of items that
> > > can be compared side by side before the user becomes
> > > overwhelmed with the
> > > available options?  Also, are there any examples of online
> > > comparison tools
> > > that you think work particularly well? Thanks in advance--
> > >
> > > Lisa
> > > ========================
> > > Lisa Agustin
> > > Sr. Information Architect
> > > Dynamic Diagrams
> > > 146 Clifford St.
> > > Providence, RI  02903
> > >
> > > ph. 401.223.1233 x105
> > > fax 401.223.1234
> > > e.  lisa at dynamicdiagrams.com
> > > http://www.dynamicdiagrams.com
> > >
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