[Sigia-l] Corporate blogs

[Chiara Fox]

Hi Katie-

PeopleSoft had a "corporate blog" that was written by one of our staff 
attorneys and it focused on our trial with Oracle. 
http://www.peoplesoft.com/corp/en/news_events/news/justice.jsp

I use "blog" in quotes because it really isn't formatted in the way that 
blogs usually are, and it didn't use MoveableType or other type of 
blogging software. But there was an entry every day (or close to every 
day) on what was going on with the trial. I don't know for sure, but my 
guess is that it will not be continued once the ruling from the judge is 
given.

As for some of your pointed questions - the blog was written by one of 
our attorneys. He was and is not a member of our web department. Though 
he worked closely with our webteam to get the entries posted. The legal 
department was involved with reviewing each post. I wasn't involved 
directly in the blog or its production, so I don't know exactly what 
their role was. People *loved* the blog. Both internally and there was a 
lot of press coverage about it. We paid close attention to the metrics 
of the blog - how many hits it got, where else on the site those users 
went, etc.

Hope this helps.

-Chiara


Katie Ware wrote:

> Hi all -
> 
> (Is everyone on vacation? It's been so quiet.)
> 
> I was wondering if anyone here had been involved with implementing a 
> corporate blog - one that is on a company's site and that is public 
> facing, not an intranet. If so, I was hoping for comments on:
> 
> -  If there was an employee or external author
> 
> -  If an external author - was there any kind of incentive
> 
> -  Were any standards that the author must follow
> 
> -  How the legal dept fit in
> 
> -  What was user repsonse?
> 
> -  How was success measured?
> 
> 
> I'm really looking for people who have done this - not opinions on 
> whether it is corporate shilling :-)
> 
> thanks -
> Katie
> 
> 
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