[Sigia-l] customization & personalization vs. session lenght & return visits
Listera
listera at rcn.com
Wed Aug 4 16:19:35 EDT 2004
Livia Labate:
> fun/useful experience so they can keep finding more...
Customization is often mistaken for giving users options.
It is that, but, mostly, it's making it useful/usable.
I sometimes put this in my sig:
"People don't want to buy a quarter-inch drill.
They want a quarter-inch hole."
One way to make it useful/usable is to group options: advanced, minimal,
local, regional, etc, which allows people to switch on/off multiple/related
options with a single click. I'm positive that you'll find option twiddlers
are a small minority.
----
Ziya
A policy is written not to inform the user but to protect the organization.
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