[Sigia-l] Internationalization

Livia Labate liv at livlab.com
Thu Sep 25 21:44:51 EDT 2003


Colour is definitely subject to localisation. Last year I was taking an
international negotiation course and among many topics like protocol and
table manners, colour was very emphasized. I heard interesting anecdotes
about how business cards' and reports sheet colours impacted the outcome of
large negotiations.

More on coulour, culture and symbolism:
http://www.colormatters.com/
http://www.princetonol.com/groups/iad/lessons/middle/color2.htm

Folks specialised in the issue:
http://www.colorcom.com/


by the way, purple is used in funerals in Brazil. ;)

Cheers,

Livia Labate
http://livlab.com | liv at livlab.com





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