[Sigia-l] Corporate Blogs

[Hal Taylor]

Ziya wrote:

> So from the corporation's POV public-facing blogs are a great PR tool but
> from the public's POV they should be viewed with great skepticism.

This is, as you say, assuming that the blogs are monitored and possibly
edited. This really quickly becomes a deep PR question. Corporations are
typically very careful about how they (re)present themselves to the public.

Blogs:

- Threaten to circumvent/undermine that effort (if uncontrolled)

(or)

- Impose the need for a *lot* of supervision and create the potential for
conflict between anyone who maintains a blog and anyone who polices it, in
addition to undermining the credibility of the blog (if controlled).

Somehow I'm not sure what this brings anybody involved.

-Hal