[Sigia-l] The 3 Factors of I/A

[Richard_Dalton at Vanguard.com]

I'd like to suggest (and discuss) that an Information Architecture is made 
up of 3 factors:

   - Similarity of Content (group things based on their attributes, "put 
apples with apples")
   - User Tasks (group things based on how they're used, "put dip & salsa 
with the chips")
   - Business Goals (group things to influence a user, "put candy & 
magazines near the checkouts")

It's the blend of these 3 factors (some having more weight than others) 
that comprises an effective architecture.

Comments?

 - Richard Dalton