[Sigia-l] The 3 Factors of I/A

[Andrew McNaughton]

On Wed, 5 Mar 2003 Richard_Dalton at Vanguard.com wrote:

> I'd like to suggest (and discuss) that an Information Architecture is made
> up of 3 factors:
>
>    - Similarity of Content (group things based on their attributes, "put
> apples with apples")
>    - User Tasks (group things based on how they're used, "put dip & salsa
> with the chips")
>    - Business Goals (group things to influence a user, "put candy &
> magazines near the checkouts")
>
> It's the blend of these 3 factors (some having more weight than others)
> that comprises an effective architecture.

Personally I see the Information Architeture as being a model of the
structure of the site's content.

The factors you give are things that I would think of as informing and
perhaps driving the selection of an appropriate architectural model, but
not as being part of the architecture itself.

Andrew McNaughton




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Andrew McNaughton                   In Sydney and looking for work
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