[Sigia-l] How the Perception of Variety Influences Consumption

[Listera]

"David R. Austen" wrote:

> It sure works. Just the other day (in a department store) I bought one
> of each color of an item. Had there been 12 different colors I suppose
> I would have bought 12.

Then remember the other long-standing maxim in advertising: "There's a
sucker born every minute." :-)

I'm still waiting for the next Jakob Nielsen column: "Variety 99% Bad: Leads
to Compulsion."

Ziya
Nullius in Verba