[Sigia-l] How the Perception of Variety Influences Consumption

[David R. Austen]

Hello, Ziya:

L> Then remember the other long-standing maxim in advertising: "There's a
L> sucker born every minute." :-)

Well . . . I'll assume you were using this phrase rather loosely.

You've snipped very little from my message, what you left out was
something very important.

D> I like the convenience of color coding, for example.

While I do appreciate your special brand of humor, you've ignored what
I clearly identified as the central feature that encouraged me to buy
that variety. I value the color coding because it often enhances . . .
usability. (This will qualify as user-centered design when I put them
to work.)

Best,


David



Thursday, July 31, 2003, 2:09:02 PM, you wrote:

L> "David R. Austen" wrote:

D> It sure works. Just the other day (in a department store) I bought
one D> of each color of an item. Had there been 12 different colors I
suppose D> I would have bought 12.

D> I like the convenience of color coding, for example.

L> I'm still waiting for the next Jakob Nielsen column: "Variety 99% Bad: Leads
L> to Compulsion."

L> Ziya
L> Nullius in Verba 


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-- 
Best wishes,

David