[Sigia-l] How the Perception of Variety Influences Consumption

[David R. Austen]

Hello, Ziya:

It sure works. Just the other day (in a department store) I bought one
of each color of an item. Had there been 12 different colors I suppose
I would have bought 12.

I like the convenience of color coding, for example.

David Austen

Thursday, July 31, 2003, 11:38:11 AM, you wrote:

ZO> "Hankinson, Jody" wrote:

>> the perception of variety, even when illusory, stimulates people to consume
>> more.

ZO> Hmm. Unless I'm missing something here, this has not been a secret to the
ZO> advertising/marketing industry for *decades*.

ZO> Ziya

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-- 
Best wishes,

David