[Sigia-l] The new JJG diagram

[Cynthia Hoffa]

User research is less separable from strategy than it is from tactics. Usability testing is not user research.

I think the perceived flaws in the diagram around what underpins what could be resolved through a more 3-dimensional representation, but we'd potentially lose its simplicity and immediacy. Anyone want to take a stab at it?

---------- Original Message ----------------------------------
From: Gene Smith <genesmith at atomiq.org>
Date:  Thu, 10 Jul 2003 15:07:34 -0600

>Peterme said:
>
> > My one quibble (and Jesse's heard this already): Project Management 
>and User
> > Research should underscore all the other pillars.
>
>Hmmm.  I see user research having strategic and tactical dimensions, 
>just like technology and content.   But I'm not sure it should be an 
>ur-pillar--does it affect technology strategy more than, say, cost, 
>business goals, or the CIO's pet technology?  I can see decisions about 
>content and site strategy being influenced by user research without 
>being underpinned by them.  Also, user research (I'm thinking 
>specifically of usability testing) should be on the tactical side of the 
>diagram, since that's how it's chiefly used these days.
>
>I agree with the central placement of abstract design, but it almost 
>seems like user research should be there too, since it impacts many of 
>the other competencies (to a greater of lesser degree, depending on the 
>compentency).
>
>As always, these diagrams are great food for thought.
>
>Gene
>
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