[Sigia-l] Why Good Content Must Suck: Designing for the Scent of Information - Jared Spool

[christina wodtke]

>  Think of all the kinds of kewl new
> marketing buzzwords we can use to market ourselves and our discipline!
> Like 'information scent' and 'findability!'


Information scent is an old HCI term coined at Parc an popularized by Jared
Spool and it's an element of wayfinding, and a pretty important one too--
the opposite of information giving scent is information begin hidden-- a bad
way to go, and often sinister in its own right.

As for the dark nature of IA, I think you are referring to our evil twin,
persuasive architecture. Some links:
http://www.grokdotcom.com/persuasive-architecture.htm
http://www.clickz.net/sales/traffic/article.php/1500731
http://www.clickz.com/sales/traffic/article.php/1479791
http://www.digital-web.com/columns/ianythinggoes/ianythinggoes_2002-12.shtml


I'd love to hear what the community at large thinks of this new movement.