[Sigia-l] Why Good Content Must Suck: Designing for the Scent of Information - Jared Spool

[Listera]

"christina wodtke" wrote:

> I'd love to hear what the community at large thinks of this new movement.

"New" and "movement" in what sense?

The fundamental decision to 'persuade' (in a web operation) will most likely
not be made by an IA. So if it's a matter of implementation, there isn't
much here that a direct marketer hasn't been using over a couple of decades.
Are you saying IA hasn't been used to 'persuade'? Or that it shouldn't be?
Or are you find the emerging constellation of buzzwords around this
appealing and/or revealing?

Best,

Ziya